Wednesday, January 20, 2010

The Beer Barrel Man Returns. Again. Sort Of.

The Brewers have unveiled a new logo for the upcoming season, marking the 40th anniversary of their arrival in Milwaukee:

This logo will also be featured as a sleeve patch on all jerseys (including the long-rumored, not to mention long-overdue, road alternate which proudly reads "Milwaukee" across the chest).

If the background looks familiar, it should - the distinctive shading across the barrel is borrowed from the 1970 recoloring of the Brews' classic swinging-for-the-fences Beer Barrel Man logo.

Wonderful to see the BBM get some more of his due, even obliquely. Now if we can just get him on the sleeves....

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