There were a lot of these sold in 1943; Borchert Field saw 332,597 fans fill its wooden stands that season, breaking the single-season American Association record. This was five times the Brews' home attendance in 1940, the year before Veeck took over. Not bad at all, considering the ballpark had a capacity somewhere around 11,000.This success had not gone unnoticed in the baseball world; just a few weeks before this ticket was presented at the Orchard's turnstile, the Sporting News had run a feature article on the innovative young owner and the spectacular job he had done turning around the once-moribund franchise.
1943 was also a great year for the Brewers in the standings, as they won the American Association pennant with a 90-61 record, 5½ games ahead of second-place Indianapolis. This was the Brewers' third flag, and the first since the back-to-back glory years of 1913-14. It was also the start of Veeck's dominating clubs, who would go on to win two more in a row.Good things were brewing for Veeck's boys in Milwaukee, as the holder of this ticket could have told us.
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