"Can't Tell the New Players...", 1942

On April 16, 1942, seventy years ago today, Borchert Field patrons walked past this young lady as she stood selling programs on a glorious Opening Day.

'Can't Tell the New Players Without a Program'

-Journal Staff

"Program! Program! The Brewers are all new and you can't tell them without a program!" "Peanuts! Peanuts!" "Red hots! Get your red hots!" "Buy the lady a seat cushion!" "Ice cold root beer" "The batt'ries for t'day's game—" And the baseball gets under way at Borchert field Thursday afternoon.

In our review of this score card, I imagined vendors walking up and down the aisles of the Orchard in the summer of 1942, collecting nickels and passing out these cards to eager Milwaukee fans:

Well, know we know exactly what that looked like.

Bit by bit, this glorious chapter in Milwaukee baseball history comes alive to us.