Monday, April 16, 2012

"Can't Tell the New Players...", 1942

On April 16, 1942, seventy years ago today, Borchert Field patrons walked past this young lady as she stood selling programs on a glorious Opening Day.

'Can't Tell the New Players Without a Program'

-Journal Staff
"Program! Program! The Brewers are all new and you can't tell them without a program!" "Peanuts! Peanuts!" "Red hots! Get your red hots!" "Buy the lady a seat cushion!" "Ice cold root beer" "The batt'ries for t'day's game—" And the baseball gets under way at Borchert field Thursday afternoon.
In our review of this score card, I imagined vendors walking up and down the aisles of the Orchard in the summer of 1942, collecting nickels and passing out these cards to eager Milwaukee fans:

Well, know we know exactly what that looked like.

Bit by bit, this glorious chapter in Milwaukee baseball history comes alive to us.

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