Today we examine a scorecard from 1950, the Brewers' fourth full season as a farm club for the Boston Braves.
On the cover, the Brewers' beer-barrel-chested mascot Owgust, wearing catcher's gear, crouches and waits for a pitch.
1951 pocket schedules.
The interior covers are printed in two colors, red and blue; the rest of the scorecard features dark blue ink on the solid paper stock.
Note Owgust pitching and catching on the masthead:
Coleman, succeeding popular "tomato-faced" skipper Nick Cullop, was an institution in the Braves organization, having managed one of the Boston club's farm teams for eleven of the past fourteen seasons (the other three years were spent managing the Boston Braves club itself, a job he took over from the former Brewer manager Casey Stengel). Of those eleven years, nine were with the Evansville (Indiana) Bees/Braves of the Three-I League. That's an Evansville uniform he's wearing—you can see the top of the Braves' distinctive wordmark and tomahawk—with something resembling Milwaukee's M airbrushed onto the cap.
You can see the Brewers' real cap logo on the next page, perched on the head of second baseman Billy Reed:
The darker tone indicates that we've reached the four-page newsprint insert with the scorecard for the specific game, starting with the lineup for the visiting Kansas City Blues.
One player who would be a key figure in Milwaukee baseball to come is listed among the members of the Kansas City battery. Lew Burdette, then working his way up the New York Yankee farm system, would be traded to the Braves in late 1951 for pitcher Johnny Sain. Burdette went on to be a key member of the Milwaukee Braves' only championship, throwing three complete games (two of them shutouts) in the 1957 Fall Classic.
On the next page, your Milwaukee Brewers:
Johnny Logan. The spunky shortstop would go on to fame with the Milwaukee Braves, and in recent years has become the de facto representative of the Brews whenever they occasion demands one. He was listed as wearing #2 in 1948, but by this point he's in his customary #23.
After that, more ads. Lots of them.
The next page has a marvelous photo of the Boys in Red and Blue in their Brewer flannels (and a couple wearing the "Milwaukee" roads).
Baseball Tavern, Jack Wagner's Brewers Tavern and Sluggy Walters (the last one a official ticket outlet)—where thirsty fans could meet before, after or even during the games.
featured on pocket schedules, just like the backstop Owgust on this score card's cover.
Brewer fans likely needed a fair amount of that High Life, be it from the concessionaire or at Jack Wagner's, as the Brews limped to a 68-85 record. That .444 finish meant 6th place in the American Association, and ensured that manager Coleman would be back managing in Indiana before the first Wisconsin snowfall. Boston Braves general manager John Quinn, looking to return his top farm club to its championship form, brought back former manager Charlie Grimm and longtime coach Red Smith as GM, setting the stage for a much-improved Brewer squad in 1951.