This wondefully festive graphic is Owgust, the original Beer Barrel Man, in one of his many guises.
The scan comes from Brewer News, the club newsletter: Volume 3, Number 1, the December '44 issue. Brewer News was a four-page newsletter published throughout the season (and occasionally in the off-season) to keep fans appraised of the latest news and upcoming events. At this particular Christmastime, it was also used to sell season ticket packages for the upcoming 1945 campaign.
The cover page gives us the ticket details ($43.00 bought exclusive rights to a box seat for every home game in 1945) as well as Owgust in his Santa suit. The normally black-and-white newsletter was given a seasonally-appropriate splash of color:
This issue of Brewer News also reveals Borchert Field's street address - 3000 North 8th Street, and the team's telephone number - COncord 3180.
The interior spread introduced the fans to Nick Cullop, the Brews' second new manager in as many years. Cullop was familiar to the Orchard's patrons from his regular visits as the Columbus manager in 1943 and 1944. In those two years, he led his Red Birds to a very respectable 170-134 record. The fans also surely remembered Cullop from the 1944 All-Star Game, played at Borchert Field. In those days, the format was Association All-Stars against the reigning champs, which happened to be the Brewers. Guided by Cullop, the All-Stars cruised to an 18-0 whalloping of the mighty hometown Brewers, their most embarrassing loss of an otherwise sterling championship season.
Cullup replaced Casey Stengel, whose single season in Milwaukee was marked by success on the field and constant conflicts with team administration off it.
The interior spread also includes a preliminary roster for 1945 and a handsome headshot of Marine Private First Class (not to mention Brewer President and owner) Bill Veeck in his dress blues. Veeck was in the Corona Naval Hospital in California, recovering from wounds sustained in action.
The back page introduced two new players to the Brews' upcoming lineup - Bill Burgo and Lew Flick.
The men were acquired from the the Philadelphia A's as part of the deal for Brewer hero Hal Peck. Neither would last long in Milwaukee - Burgo was sent down to the Little Rock Travelers during Spring Training of 1946, and Flick followed him to Arkansas in May, after playing the first 21 games of '46 in Brewer blue.
With the news of wheeling and dealing, a brief look backwards and a great gaze into the team's future, this issue of Brewer News sustained the Cream City hopeful during that 1944/45 Hot Stove league and beyond.
There is a message on the interior pages which is as relevant to us today as it did to those fans who received this issue hot off the presses:
"Owgust and the entire Borchert Field force wish you and yours a merry, merry Christmas and the best for the new year."