Tuesday, February 19, 2019

Out of Left Field - the Orchard's Ads

Looking at that photo from Borchert Field's last-ever game got me thinking. I was wondering how the outfield ads changed over time, specifically those in the left field corner, since it's featured in our 1952 photo.

We don't have many photos showing the left-field corner, but we have a couple. We can compare them and see how that's changed over time.

First off, there's the giant ad for Snirkles in the left-field corner:

Same basic ad in this photo circa 1948, but all the details are different. Somewhere along the line it seems to have lost its tagline "A really good caramal bar".

And even if the basic advertiser was the same, the ads to its left, along the 8th Street wall, were all different between 1948 and 1952.

On the other hand, we can see to the right pieces of ads for WEMP, John Schroeder lumber yards, and the Miller Brewing Company, all of which feature in this rare color photo of the ballpark.

Going back in time a little bit, that fence was a lot lower in this early 1940s shot:

You can see that the wall was really built up during that decade.

So we know the Snirkles ad came about in the mid-to-late-1940s and remained until the ballpark's final year. And that just about everything around it was in a constant state of change, which may be expected.

There isn't a ton of photographic reference of the old wooden ballpark, but I'll take any opportunity to piece together its history. Hope we get more of this.

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