Friday, September 16, 2011

1944 Pocket Schedule

We return again to early 1944 - this pocket schedule gave Brewer fans a peek at the season ahead of them.

On the cover, Owgust makes a great leap for the catch. This is why I love mascot logos; the graphic versatility. The Brewers' marketing department could field a whole team of Owgusts running, pitching, catching, batting and even flashing a little glove.

On the inside, we see the Brewers' schedule of games, both at Borchert Field and "abroad". I love that every Sunday and holiday game, nineteen in all, was a scheduled doubleheader. Those were the days.

And there's Brewer skipper Charlie Grimm. The pocket schedule was obviously printed before Grimm was hired away by the Cubs and Casey Stengel was brought in to replace him as manager.

Below Grimm we have Brewer announcer Mickey Heath at his microphone. As we learned from the May 1944 issue of Brewer News, the games weren't broadcast on the radio in 1944. Instead, Heath hosted a 15-minute highlight program on WISN sponsored by Miller Brewing Company six days a week, Monday through Saturday.

The back of the schedule shows us the ticket prices as well as another ad for Miller, whose relationship with Milwaukee baseball long preceded the ballpark which bears its name today.

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