Monday, August 3, 2015

1940 Schedule - Yellow Cab

This schedule from 1940 is common of the type printed up by businesses from the early days of baseball through today.

In addition to the Brewers' home and road games, the schedule lists the home dates for the Cubs and White Sox. The Chicago clubs had a special relationship with Milwaukee; as the two Major League clubs closest to Milwaukee, they were often adopted by Cream City fans as their "big league club". The White Sox almost moved to Milwaukee in 1970, but that's a story for another day.

On every page, you can call Yellow Cab at MArquette 1800.

Yellow Cab is still around, although they have since become a co-operative.

(Document Wisconsin, Flickr)

They even still have the same phone number, albeit updated for modern convention.

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