Recently, there was a promotion at Miller Park: spend $150 at the Brewers Team Stores, and receive this back-to-school lunch tote.
Check out the graphic - that's a new version of the Barrelman.
Interesting that they didn't use the existing character logo. I wonder if this presages more Barrelman merchandise; there are already multiple Bernie Brewer graphics out there, throwing and batting and waving to the crowd.
These graphics are used for print applications of all types, from clothing to merchandise to stadium graphics to the website.
I'd love to believe this little promotional lunch tote is the vanguard of a whole legion of Barrelman merchandise. We'll see.